Cookie Policy

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Our use of cookies

Introduction

Our Website uses cookies and similar technologies to distinguish your usage preferences from those of other users of our Website. This helps us to provide you with a better user experience when you visit our Website and also allows us to optimize our Website.

However, cookies and similar technologies do not allow us to systematically collect data that could identify users of our Website. They help us improve the functioning of our Website, better respond to the interests of our users, and measure the effectiveness of our Website's content.

We are legally obliged to ask for your consent to use or store cookies and similar technologies on your computers or mobile devices. This section on cookies provides you with clear and complete information about the cookies we use and their purpose.

 

What is a Cookie?

The term 'cookie' Unless you have adjusted your browser settings to refuse cookies, our system will place cookies as soon as you visit our Website. A cookie is a small text and number file that we store in your browser or on your computer's hard drive. This way, we can remember your preferences when using our Website.

 

Types of Cookies

Cookies can be divided according to their origin, their function, and their lifespan.

First-party cookies are cookies placed by the owner of the visited website.

Third-party cookies are cookies placed by an organization other than the owner of the website you visit. This could be, for example, cookies created by a company specialized in website analytics and providing data to the website owner about the visit frequency on his site.

Functional cookies are cookies that ensure that the Website functions properly (e.g., cookies for log-in or registration, language preferences). Functional cookies are logically first-party cookies.

Non-functional cookies are cookies that can be placed for statistical, social, targeting, and commercial purposes. They have nothing to do with the purely technical support of the Website. Cookies for statistical purposes allow us to track which pages of the Website you visit, where your computer is located, etc. Cookies for social purposes allow the user to directly share the content of the visited Website via social media with others. Cookies for targeting purposes allow a profile to be built based on your browsing behavior so that the displayed advertisements are tailored to your interests. Cookies for commercial purposes keep track of how many and which advertisements were shown to a user. Non-functional cookies can be first-party or third-party cookies.

Permanent cookies remain on the user's device for the duration specified in the cookie and thus also after you have closed your browser. They are activated each time the user visits the Website that placed this cookie (e.g., cookies placed by social media like Twitter, Facebook, Google Analytics, etc). Most non-functional cookies are permanent cookies.

Session cookies allow us to simplify and link a user's actions during a browser session. A browser session starts when a user opens the browser window and ends when they close the browser window. Session cookies are temporarily placed. Once you close the browser, all session cookies are deleted. Most functional cookies are session cookies.

 

Which cookies do we use on our website?

Functional cookies

We use cookies to facilitate and make more pleasant the functioning of our website for the visitor and to ensure that the visitor gets a more personalized browsing experience.

These are cookies that remember your country and language preference and your customer segment. It also includes a cookie that remembers the status of your shopping cart during an order, as well as the cookie that keeps track of whether you were already asked to participate in a survey so that we don't repeatedly present the same survey to you.

 

Performance / Analytical cookies

We use performance cookies to collect information about the use that visitors make of our website with the aim of improving the content of our website, adapting it more to the wishes of visitors, and increasing the user-friendliness of our website.

For example, there is a cookie that helps us count the number of unique visitors and a cookie that keeps track of which pages are the most popular. For analysis of the use of our website, we also use Adobe Analytics, Google Analytics, and Hotjar, which also use cookies for this purpose.

 

Cookies for behavioral targeting / remarketing

To better inform you about our products and services, we use cookies that tell us what you have viewed on our website or for which products and services you may have an interest.

We also use this data for our advertising campaigns on third-party websites. If necessary, we can also obtain data about websites of our marketing partners where you have seen our advertisements. For this purpose, we use "DoubleClick" which is part of Google and Group M. More information about the use of cookies by Google and Group M can be found by requesting Google's and Group M's privacy policy.

These cookies do not contain personal data.

 

Cookies for social media

When we propose to share content from our website on social networks, e.g., Facebook, they can place a cookie on your device. For more information, we refer to the privacy policy of the organization in question.

For our marketing campaigns on Facebook, we use the tool "Pixel", which integrates a cookie created by Facebook into some of our web pages. With that pixel, Facebook can track the actions of its users from an advertisement on the social network to a web page on our website. Facebook will then be able to recognize on its platform the user who visited the web page in question, provide tailored services, and place more targeted advertisements. This data processing does not apply to those who are not on Facebook. Read more about how Facebook collects, processes, and uses data and about possible settings to protect your privacy in Facebook's policy on user data.

 

Your consent

By using our Website, you accept the use of cookies. To be able to use our Website optimally, you must accept these cookies. This can be done via your browser settings; or by explicitly accepting our "Privacy and Cookie Policy" during your registration; or by continuing to surf on the Website after you have seen a "cookie warning" on the homepage during your first visit to the Website. You block cookies by activating the browser setting that allows you to refuse the placement of cookies. However, if you use your browser settings to block these cookies, you may not have access to (certain parts of) our Website. Read this cookie policy carefully for more information about this.

If you want to withdraw your consent (you can do this at any time), you can delete your cookies via your browser settings.

We would like to point out that web browsers allow you to change your cookie settings. These settings are usually found in the 'Options' or 'Preferences' menu of your web browser. To better understand these settings, the following links may be useful. If not, you should consult the 'Help' function in your web browser for more details.

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

Cookies are active for a maximum of 12 months. They cannot in any case link you as an individual to a name and/or first name.